CELEBRATING 25 YEARS OF EP AUSTRALIA

Taylor Swift's Eras tour delivers big dollars to the Aussie economy . A staggering $174 million boost in spending in Victoria with approximately $86 million into accommodation, hospitality, and tourism sectors and Sydney set to come, the expected spend on merchandise alone is $66 million. The Australian live music sector plays a vital role in the nation's economy, with research indicating contributions of $5.7 billion in industry value last year. However, local artists face challenges competing with international superstars. That’s why we’re encouraged by the news announced on Sunday, February 18th, that the Victorian Government is investing $2 million in the high school songwriting program, SongMakers , signalling a significant commitment to nurturing the local creative economy. APRA AMCOS CEO Dean Ormston said Australian contemporary music is fast becoming the nation’s biggest cultural export: “When we build Australia’s songwriting capacity, we build our intellectual property, creating careers and generating income for the nation.” APRA Chair, Jenny Morris, captured the essence of this investment perfectly: "A good song creates jobs, lots of jobs. And a good song builds Australia’s intellectual property assets, generating big incomes that include export earnings, because a good song travels the world finding new performers and new audiences." With Taylor Swift's Melbourne chapter coming to a close, the spotlight shifts to Sydney. Are you ready for it? EP Australia is the premier Executive Search & Recruitment consultancy dedicated exclusively to the creative economy across Asia Pacific. Follow us on LinkedIn and Instagram to keep up with news, insights and career opportunities, or reach out to our team if you are hiring and need support on your executive search and recruitment requirements. Article sources: The Music Network , ABC News , and Women's Agenda .